How did your business idea come?
The idea started out as a hobby borne out of the need to provide solution to some of the issues I experienced as a makeup-artist. I hated washing my brushes – I thought to myself, there must be a quicker way of doing it without using soap, of course there were other brush cleaning formulas, I figured that I need to get it to clean, disinfect and also leave the brushes smelling nice I also hated having to look for my makeup products, I figured that there must be a better way one could have makeup products properly categorized for easy identification and retrieval.
I found out that people had similar problems of getting it right with hygiene and organizing their products, I also noticed that people started taking me way too seriously, at that point I knew I needed to transition from taking it as a hobby and take it as a full-time business. This was probably the trigger. I have been able to identify a niche by providing essential tools and products for both end users and makeup-artists.
What’s unique about the business and what problems its solving?
Beauty essentials by Nsure is a company committed to providing beauty essential tools and products to beauticians and end users alike .
If money wasn’t a problem how big will you play?
I will definitely consider increasing production / distribution to cover more African countries and also consider importing the raw materials directly from the suppliers.
I will also get a space for that can be used as our production facility so that quality control is assured.
Yemisi Dada Seriki is a serial entrepreneur.She is a beauty blogger (www.misykona.com) , Head makeup artist at Nsure Beauty studio and the Co -founder of Beauty Essentials by Nsure www.bebynsure.com.ng.She recently also co founded an Online digital company that helps Beauty entrepreneurs with Marketing and PR www.alluremedia.com.ng